Market Research

Whichever side of the recession debate you’re on, what’s clear is that there is economic uncertainty. On the heels of...

No matter what an organization specializes in, there are certain frustrations that show up across the board. One of the...

What Topics Will You Be Covering At Forrester? I will be part of the Digital Business & Strategy (DB&S) service...

Customer requirements and business needs are constantly changing. In order to successfully address those shifts, organizations are left with no...

I have spent the better part of the last decade helping enterprises with their digital channel strategies. Omnichannel transformation is...

Emotions perform numerous crucial roles in our everyday lives. Through the expression of emotions we manifest our feelings, we signal...

Technology is not the exclusive core expertise of IT anymore. For many years, technology has had a place in the...

Join us while Lenny and Matt discuss what we’re seeing in the NFT and Web3 space and the mechanism for...

Collecting data without infringing on consumers’ privacy and ultimately sacrificing their loyalty and trust is a new marketing imperative. Marketers...

For the past few months, I’ve been primarily focused on the GreenBook Podcast as the primary vehicle for discussions regarding...