Industry News

Here's a cliche among digital marketers: search engine optimization (SEO) isn't what it used to be. Here's a true statement...

Ad fraud will cost marketers $84 billion this year – 22% of all online ad spend. This figure is expected...

Google today is adding its About this result feature to the AI-generated answers in the Search Generative Experience (SGE). What...

When you visit the App Store or Google Play and search “social media,” there are hundreds of apps to choose...

Making informed decisions about your marketing data investments is crucial. That’s why empowering yourself as a confident, savvy data-buyer is...

Meta AI, announced today, is a new conversational assistant “you can interact with like a person,” according to the company....

Marketing plans provide a framework to funnel customers from awareness to decision to purchase. When it comes to software-as-a-service (SaaS)...

Google stunned the PPC community after openly admitting to quietly adjusting ad prices to meet targets. The confession comes eight...

How has it only been 25 years? Am I the only one who feels like there can’t have been a...

In today‘s world, brands have to generate their own buzz. Consumers aren’t waiting for the daily newspaper anymore to get...