Industry News

Having found success on TikTok, Thomas Petrou co-founded The Hype House, a collaborative content house where TikTokers lived together, created...

As many of us are already aware of, Google Analytics 4 (GA4) is not an analytics update. It’s an entirely...

The staggering amount of change in the last 24 months has presented search marketers with an unrivaled amount of challenges…...

YouTube is the second largest search engine in the world, so keyword-optimizing your videos on the platform is just as...

Some popular brands have paused their Twitter marketing campaigns after discovering that their ads had appeared alongside child pornography accounts....

LinkedIn has rolled out 4 new features for marketers advertising through the B2B platform. It’s is great to see B2B...

When you get a recommendation from someone you respect and admire, you may feel honored and want to return the...

Earlier this year at SMX Advanced, I presented results from our Peak Ace test lab. These tests shed some light...

Digital marketing talent—especially those specializing in SEO, content, email marketing, and PPC—remains in top demand. With 92% of hiring managers...

Online lead generation is difficult. There’s no way around it. However, you can give your brand an edge by optimizing...