For the past five years, Forrester’s retail team has released a blog series offering advice and insights across research teams to help our retail clients gear up for the holiday season. We kicked off the 2023 series earlier this month but wanted to highlight some ghosts of holiday insights past that still remain relevant today. Jump-start your holiday planning this year by revisiting some of our favorite blog posts here:
Design And User Experience
Digital, Fulfillment, And Customer Service
Marketing And Media
Security And Risk
To uncover more insights from years past, view our full collection of blog posts here and check out our full report recapping 2023 here. Stay tuned for more holiday insights in the coming weeks, and please get in touch if you have any questions.