Points4Purpose (P4P) is an innovative venture that’s redefining the connection between corporate objectives and community advancement. It is a loyalty program that allows people to shop, save, and convert their cash back into a cash donation to their favorite cause.
P4P empowers participating companies, known as Hosts, to not only achieve their internal goals but also make a meaningful difference in the communities they operate in. This is made possible through a robust card link-enabled customer engagement and loyalty platform, which has a proven track record of boosting customer lifetime value. By offering personal choice and allowing people to support causes close to their hearts, P4P’s motto, “Get More. Give More,” encapsulates the core idea.
Founded in Australia in 2019, P4P has now expanded its presence to the United States. Alongside its partners on the ground, P4P is poised for global growth, backed by its collaborations with payment card giants like Mastercard, Visa, and American Express.
In a landscape where unused resources accumulate on the balance sheets of major retailers, financial institutions, and airlines, and where loyalty programs often fail to provide tangible value, P4P emerges as a solution. It revitalizes customer engagement by providing greater choice, revitalizes lasting relationships, and enhances shareholder value.
Ivan Schwartz, CEO and the visionary behind P4P, draws from a deeply personal journey in shaping the platform, “I have a son with a developmental disability and am very much aware of how challenging it is for the many worthy causes out there to generate sources of sustainable fundraising to meet their goals and aspirations. I am also aware, as a marketer of the untapped potential of the billions of unredeemed points constantly out of reach of most loyalty program members, that by simply enabling people to earn cash back and support a cause that they are passionate about, that lasting relationships can be developed – something that is all too rare in the hyper-transactional world that we live in today.”
Schwartz emphasized the power of purpose, “The more that we have explored the power of purpose, the more we have come to realize how much people are seeking to make a difference in the world. So, for me, P4P has really brought together my two worlds in a very synchronistic way – to make a sustainable difference in the world by growing the profitability of participating businesses. He underscored that profitability need not be a point of contention, as long as it’s achieved with integrity, transparency, and fairness.
This seamless loyalty and engagement platform is suitable for organizations whose existing programs may be ‘flat lining’, and in need of re-energizing, as well as for those that may be interested in exploring customer retention and acquisition for the first time.
Under the P4P umbrella, there are two distinct platforms: the B2B2C loyalty and engagement platform, aptly named ‘P4P’, and the B2C precinct-based coalition platform known as ‘Community Rewards’. With a network of over 1,000 businesses and a plethora of causes exceeding 5,000, P4P is well-positioned to create real impact, driven by its growing roster of participating businesses and dedicated causes.
The reception of P4P’s cardlink-enabled loyalty platform in Australia has been nothing short of enthusiastic. Major corporations across diverse sectors, including supermarkets, retail franchises, financial institutions, utilities, and telecommunications, have warmly embraced P4P. Additionally, P4P is actively involved in developing ‘TradeEaseRewards,’ a program within the construction sector that has the potential to significantly reshape a challenging industry landscape.
“P4P is also currently in advanced conversations with leading supermarket retailers, and shopping center operators to provide a ‘plug-and-play platform incorporating its seamless, POS agnostic loyalty platform,” Schwartz added.
Turning its gaze towards the United States, P4P has its sights set on expansion within the financial services, particularly the credit union sector, and the retail sector. Schwartz revealed that advanced conversations are already underway, “P4P will shortly be holding a series of webinars together with leading industry publications and guests across the financial, franchise, and retail sectors inviting innovative business leaders to work with on a series of planned pilot programs to qualify the impact of the P4P program for their businesses and the communities in which they operate.” These insights will drive the rollout strategy in Australia, the US, and beyond.
P4P is seeking partnerships with marketing service providers, leading retailers, and financial institutions looking to either launch their own customer engagement programs or rejuvenate stagnating ones. Schwartz identified the credit union sector as a prime target due to its alignment with the ethos of ‘people helping people.’ The franchise sector also emerges as a natural fit, given the platform’s scalable and community-focused nature.
Schwartz concluded, “With its core team now in place in the US, P4P is looking to partner with marketing consultancies and agencies looking to grow their relationships with their existing client relationships. P4P has developed a powerful aggregator partnering commercial model that ensures that partner organizations are recognized for the value that they bring to their client’s businesses.”