The technology sector is a fast-paced world. From Google Glasses (remember those?) to the Oculus to Apple’s latest announcement of their Vision Pro, the category is constantly evolving. Understanding consumer behavior and market trends is paramount to success for any company.
Within the insights industry, artificial intelligence (AI) is the word (or two words). Innovative companies are turning to advanced AI solutions to gain deeper insights and make informed decisions to influence the shopper journey. But how can AI help revolutionize the way technology products are developed, marketed, and positioned in the market? Here’s how:
Predict Pack Design Performance with AI
By integrating AI technology with our market-leading behavioral database, we can unlock the powerful capability of image recognition to see and process packaging designs as a human eye would. For the tech sector, this AI-powered image recognition solution proves invaluable in several key areas including early stage-screening, competitive intelligence, benchmarking, and iterative design refinement. AI tools are helping us to gather actionable insights quickly and effectively to optimize packaging strategies and achieve competitive advantage in the market.
Score Designs with AI
Utilizing the synergy of AI technology with our industry-leading behavioral shopper database and cross-referencing it with actual sales data, we have developed a proprietary scoring system that empowers tech companies to assess the packaging potential of their products, both in the digital realm and on physical store shelves. Our comprehensive research reveals compelling evidence that well-crafted packaging designs have the potential to drive a remarkable sales uplift of over 5%. Conversely, a subpar packaging approach can result in a detrimental sales decline exceeding 5%. Emphasizing the significance of effective packaging, our findings underscore the pivotal role it plays in the commercial success of tech products.
Conquer the eCommerce Landscape with AI
In the dynamic realm of eCommerce, traditional in-store strategies often fall short. Understanding the pain points of digital retail and marketing, we have unraveled the complexities of this environment. Each online retailer has its own set of rules, making compliance a challenge. Non-compliant images can lead to delisting, while brand positioning within categories and results pages constantly fluctuates, and digital marketers must juggle thousands of SKUs.
To overcome these challenges, AI has come to the rescue. By harnessing the power of AI vision recognition, we establish an ever-vigilant monitoring system to track the performance of brand visual content on eCommerce product detail pages. Automated reports are generated, providing digital marketers with insights on image performance and optimization opportunities to influence the shopper journey. Digital marketers can now reclaim control of their time and workload.
Unleash the Potential of AI Today
In a technology-driven era, businesses must embrace advanced insights solutions to maintain a competitive edge. The AI-powered methodologies we’ve discussed here are revolutionizing the development, marketing, and positioning of technology products. Through the power of AI and machine learning, businesses can delve deep into consumer behavior, make data-driven decisions, and unlock new avenues for growth. These cutting-edge solutions are propelling the technology vertical toward unprecedented innovation, customer-centricity, and market success.
Discover more by visiting www.behaviorally.com today.