Humans working with an AI image generator now co-create more than 20 million images every day. The platforms that provide the tech to do this include Midjourney, Stable Diffusion, Artbreeder, and DALL-E.
Why does that matter for marketing?
Marketing is both an art and a science.
A compelling image with a call to action turns attention into clicks and leads for entrepreneurs. But creating art is time consuming and expensive. Until now.
Niche players like Omneky not only create advertising visuals with AI image generators but measure the success of their digital advertising and AI-powered creative across thousands of ads.
Digital advertising has become an essential component of marketing strategies for businesses across industries. With the rise of artificial intelligence (AI), creating effective ads has become easier and more efficient.
AI-powered tools can help businesses create high-quality images and compelling copy that can capture the attention of potential customers. In this blog post, we will explore some of the top AI image generators for creating images and copy for digital advertising.
The ultimate list of AI image generator tools
The explosion of ChatGPT and “Generative AI” is a forest fire that is challenging and changing how we create images and copy for our digital marketing campaigns.
Here is a list of some of the most innovative AI image generators:
DALL-E2 is an artificial intelligence language model created by OpenAI that is capable of generating images from textual descriptions. It was named after the surrealist artist Salvador Dali and the Pixar character Wall-E.
The model was trained on a large dataset of images and text descriptions, using a technique called “contrastive learning” to learn to associate the two. When given a textual description as input, DALL-E generates an image that corresponds to that description.
The model can generate a wide range of images, from realistic to surrealistic, and can even create images of objects and scenes that do not exist in the real world. For example, it can generate images of a snail made of harps, a teapot with elephant legs, or a penguin wearing a sombrero and playing a guitar.
DALL-E uses a technique called “neural rendering” to generate these images. Neural rendering involves using a neural network to generate a 3D model of the object described in the text, and then rendering that model into a 2D image.
DALL-E has numerous potential applications, including in the fields of advertising, design, and art. It could be used to generate images for digital marketing campaigns, create custom designs for products or packaging, or even generate artwork based on text descriptions.
Canva is a popular graphic design platform that uses AI to help businesses create engaging visual content for their digital advertising campaigns.
Canva’s AI-powered platform suggests design elements that can enhance the visual appeal of the content, helping businesses create more effective ads. The platform also offers templates for various types of digital ads, making it easier for businesses to create high-quality ads quickly and efficiently.
Creativitywith.ai (also called DeepArt.io) is an AI tool that allows users to transform photos into artwork in various styles, including Impressionism, Cubism, and Pop Art.
It analyzes the content and style of an input image and then creates a new image that combines the two. This tool can be used to create unique and eye-catching visuals for your digital marketing campaigns.
Pikazoapp.com is a mobile app that uses AI to transform photos into stylized artwork.
The app allows users to choose from a variety of art styles, including Cubism, Expressionism, and Pop Art, and apply them to their own photos. This tool is particularly useful for creating visuals for social media or website content.
Deep Dream Generator
Deep Dream Generator is an AI tool that allows users to create psychedelic images from their own photos.
This tool works by using neural networks to recognize patterns in the input image and then generating a new image that exaggerates those patterns. Deep Dream Generator can be used to create unique and surreal images that are sure to catch the eye of your target audience.
Artisto is an AI tool that allows users to apply art styles to their own videos. This tool works by analyzing each frame of the video and applying a chosen art style to it. Artisto can be used to create eye-catching video content for your digital marketing campaigns.
Brandmark.io is an AI tool that allows users to create custom logos and branding materials for their businesses.
Brandmark works by analyzing the user’s input and generating a set of potential logo designs. The user can then choose their favorite design and customize it to their liking. Brandmark.io is particularly useful for small businesses or startups that do not have a dedicated graphic designer.
DeepFaceLab is an AI tool that can be used to swap faces in videos or images.
This tool works by analyzing the faces in the input images or videos and then replacing them with new faces. DeepFaceLab can be used to create humorous or attention-grabbing visuals for your digital marketing campaigns.
Fotor.com is a test to image with an AI Image generator.
This feature can be used to automatically enhance the brightness, contrast, and saturation of photos, as well as remove red-eye and blemishes.
Fotor also has a library of pre-designed templates, including social media graphics and posters, which can be customized with your own images and text.
Using AI image tools is one thing but optimizing them for results and impact is another.
Here are 7 best practice tips for using AI image generator tools.
When creating an AI-generated image, the description you use is essential to producing a great result. The better your description is, the more likely you are to get an image that meets your needs. Here are some tips on how to create a great description for an AI generated image:
- Be specific: The more specific your description is, the better the AI generator can understand what you want. Use specific details like colors, shapes, and textures to help the generator create an image that matches your description.
- Use descriptive language: Use descriptive language to help the generator understand the mood and tone you want to convey in the image. Use adjectives like “moody,” “sunny,” “romantic,” or “whimsical” to describe the feeling you want the image to evoke.
- Include reference images: If you have specific images in mind that you want the generator to reference, include them in your description. This can help the generator better understand what you’re looking for and create an image that meets your needs.
- Keep it simple: While it’s important to be specific, you also want to keep your description simple and straightforward. Avoid using overly complicated language or too many details that can confuse the generator.
- Use keywords: Use keywords that are relevant to the image you want to create. For example, if you’re creating an image of a mountain landscape, use keywords like “mountains,” “trees,” “sky,” and “clouds” to help the generator understand what you’re looking for.
- Think about composition: Consider the composition of the image you want to create. Do you want a close-up of a specific object or a wide shot of a landscape? Describe the composition you want to help the generator create an image that meets your needs.
- Be open to surprises: While it’s important to be specific, don’t be afraid to leave some room for interpretation. AI generators can sometimes surprise us with unexpected results that can be even better than what we had in mind.
By following these tips, you can create a description that helps the AI image generator create an image that meets your needs. Remember to be specific, use descriptive language, and include reference images to help the generator understand what you’re looking for. With a great description, you can create amazing AI-generated images that meet your needs and exceed your expectations.
AI-powered image generation tools are revolutionizing digital marketing. They can achieve creativity and scale of production that you have never imagined.
Check these AI tools out and start experimenting.
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