2022: Google Search Console’s rich results report could now show you more warnings for event structured data markup if the event is missing a location.
2022: Plus, you could now “see your conversions from free product listings by connecting your Merchant Center and Google Analytics property.”
2022: The new reporting dashboard was aimed at streamlining workflows by making reports easier to customize and access.
2022: Product tagging would make it easy for people to discover and buy your products via Instagram Shopping.
2021: Study found that on desktop, 46.5% of searches were zero-click, compared to 77.2% on mobile devices.
2021: Other topics discussed: Google My Business, Google Shopping, passage ranking and more.
2019: Related: SEOs frustrated by Google’s belated pagination announcement
2019: Personalized recommendations and universal checkout were front and center in the update.
2018: Advertisers could compare old ad variations in the new AdWords interface.
2017: The program opened in US and Brazil. The expansion was a sign Google no longer saw it as just an experiment.
2016: 2013 was the high-water mark for desktop search.
2013: Google announced three improvements to the Google Webmaster Tools verification system.
2013: Starting in April, AdWords ads with phone numbers in the text would be disapproved.
2013: Despite the ads, which were clever and cute, they didn’t seem to help uptake on iOS.
2013: Microsoft shared video of what was a confidential, employee-only demonstration of new voice search capabilities in its Bing app for Windows Phones.
2013: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
2012: The new interface was built to run display campaigns and enable advertisers to bid, target and optimize display campaigns in one place.
2011: A search for their name in Google once again returns them at the top result.
2011: How we went from the New York Times seeming to single out visitors from Google with a “5 free visit per day” policy to supposedly all search engines being limited in such a way.
2011: Google was moving to comply with an industry initiative from the Self-Regulatory Program for Online Behavioral Advertising.
2011: Use of Call Metrics helped one client increase response rates by almost 30% and conversions by nearly 20%.
2011: DoubleClick unveiling DoubleClick for Search version 3, only the third major update in the campaign management tool’s five-year history.
2011: A report matched 6,000 Google employees and 16,000 Microsoft employees email addresses with grocery purchase behavior in partnership with a loyalty card aggregator to determine differences.
2011: Judge found that the proposed settlement terms were not “fair, adequate, and reasonable.”
2011: “A whopping 40% of consumers across our survey suggested their next handset would be an Android phone vs only 17.9% going for iPhone.”
2010: Rather than the expected “pullout” from China, Google hoped to continue operating within the country.
2010: Including private search option as well as search history options, and more.
2010: Newly launched company wanted to make search retargeting available to potentially any publisher, ad network or ad exchange that wanted to buy the query data.
2009: Search advertising – the biggest form of online advertising – was all about misdirection? Really? (A rant.)
2007: Google added “related phrases” to the Google definitions feature.
2007: 12 to 15 percent of Yahoo’s search ad clicks were filtered out due to being fraud, invalid or for other reasons.
2007: Related: Yahoo Appoints New Click Quality Czar
2007: News Corp. and NBC Universal planned to announce an online video site stocked with TV shows and movies, plus clips that users can modify and share with friends.
From Search Marketing Expo (SMX)
Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)
These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.