cmonewshubb
Advertisement
  • Home
  • CMO News
  • Growth Marketing
  • Industry News
  • Market Research
  • Contact us
No Result
View All Result
  • Home
  • CMO News
  • Growth Marketing
  • Industry News
  • Market Research
  • Contact us
No Result
View All Result
cmonewshubb
No Result
View All Result
Home Industry News

Meta rolls out paid verification

admin by admin
March 18, 2023
in Industry News


Mark Zuckerberg, CEO of Meta, just announced on his Instagram channel that the company’s paid verification program, Meta Verified, is now available in the United States.

How it works. The program is designed to provide users with a blue verification badge on both Facebook and Instagram, as well as “proactive impersonation protection” and direct access to customer support. Meta Verified costs $12 per month if accessed via the web, and $15 per month if accessed through iOS or Android to account for those platforms’ cuts of in-app payments. In addition, subscribers will receive stars that can be used to tip Facebook creators, as well as extra stickers for Stories and Reels.

Initial testing. Meta initially launched the program in Australia and New Zealand last month. Verified differs from Twitter Blue, a similar program that allows users to pay for a blue checkmark and other perks, as Meta Verified requires users to provide a piece of government ID that matches the name and photo on their account.

Once a user is verified, they cannot change their profile name or photo, username, or date of birth without going through the verification process again. Accounts that were previously verified on Instagram or Facebook will keep their blue checkmark.

What Meta says. The launch of Meta Verified is part of Meta’s effort to enhance security and transparency on its platforms. By providing users with a blue verification badge and proactive impersonation protection, Meta aims to reduce the number of fake accounts and impersonations that occur on Facebook and Instagram.

Sure, Meta could be rolling out this program to enhance security. Another reason could be to generate additional or diversify their revenue streams. They did, after all, blame weak ad demand for their recent decrease in revenue, an area that makes up 97% of their overall revenue.

For reference. Not sure if the $12-$15 a month is worth it? Here are other monthly subscription services you can get for $15 a month or less:

  • YouTube: Free (with ads), or $11.99/month for YouTube Premium (ad-free, includes YouTube Music Premium)
  • Spotify: Free (with ads), or $9.99/month for Spotify Premium (ad-free, unlimited skips, offline listening)
  • Pandora: Free (with ads), or $4.99/month for Pandora Plus (ad-free, unlimited skips, offline listening)
  • Apple Music: $9.99/month for an individual subscription (ad-free, unlimited skips, offline listening)
  • Amazon Music: $7.99/month for Prime members (ad-free, unlimited skips, offline listening), or $9.99/month for non-Prime members
  • Hulu: $5.99/month for the basic plan (with ads), or $11.99/month for the ad-free plan
  • Disney+: $7.99/month or $79.99/year
  • Netflix: $8.99/month for the basic plan (SD, one screen at a time), $13.99/month for the standard plan (HD, two screens at a time), or $17.99/month for the premium plan (Ultra HD, four screens at a time)
  • HBO Max: $14.99/month

Why we care. The new verification could help to improve the quality and authenticity of the platform’s user base. By requiring government ID verification, Meta may be able to ensure that users are who they say they are and reduce the incidence of fake accounts and bots on its platforms. This could result in a more engaged and authentic user base, which could in turn lead to more effective advertising.



Source link

Previous Post

This day in search marketing history: March 18

Next Post

How to Structure a Marketing Dream Team for Any Size Company

Next Post

How to Structure a Marketing Dream Team for Any Size Company

Too Much Data, Too Few Skills. To Achieve Personalization, There Is Another Way

Trending

New Tide Ad Featuring Kumail Nanjiani Scores With Humor And Product Focus

by admin
March 31, 2023

How To Create An Infographic In PowerPoint [+Free Templates]

How To Create An Infographic In PowerPoint [+Free Templates]
by admin
March 31, 2023

Men earn 26% more than women

by admin
March 31, 2023

Twitter could grant free verification to its top 500 advertisers and 10k most-followed organizations

by admin
March 31, 2023
CMO-62

© CMO News Hubb All rights reserved.
Use of these names, logos, and brands does not imply endorsement unless specified. By using this site, you agree to the Privacy Policy and Terms & Conditions.

Navigate Site

  • Home
  • CMO News
  • Growth Marketing
  • Industry News
  • Market Research
  • Contact us

Newsletter Sign Up.

No Result
View All Result
  • Home
  • CMO News
  • Growth Marketing
  • Industry News
  • Market Research
  • Contact us

© 2022 CMO News Hubb All rights reserved.