cmonewshubb
Advertisement
  • Home
  • CMO News
  • Growth Marketing
  • Industry News
  • Market Research
  • Contact us
No Result
View All Result
  • Home
  • CMO News
  • Growth Marketing
  • Industry News
  • Market Research
  • Contact us
No Result
View All Result
cmonewshubb
No Result
View All Result
Home Industry News

Google rolled out new site names, favicon and sponsored label on desktop search

admin by admin
March 9, 2023
in Industry News


Google has rolled out the site names, updated favicons, and sponsored labels on desktop search after launching this on mobile search last October. Google has been testing the desktop version since last November, and now it is officially live both on desktop and mobile search.

What it looks like. Here is a screenshot of the new Sitename and updated favicon in desktop search – note, the old interface just had the URL, not the site name or the favicon:

Google Sitename Favicon Desktop 721x600

Here is the “sponsored” label that replaces the “ad” label:

Google Sponsored Label Desktop 800x480

Controlling site names. Google back in October explained that Google Search uses a number of ways to identify the site name for the search result. But if you want, you can use structured data on your home page to communicate to Google what the site name should be for your site. Google has specific documentation on this new Site name structured data available over here.

Upgrading the favicon. Google also recommended revisiting the documentation for favicons for the latest best practices. Google is now also suggesting you provide an icon that’s at least 48 pixels and follows the existing favicon guidelines.

Ads. This is also rolled out to the Google search ads on desktop, so the size of the site name, favicons, and also the ad label will be more prominent in mobile search. In fact, Google rolled out the “Sponsored” label in mobile search last October and today on desktop, officially replacing the “Ads” label from January 2020.

Why the change. Google last October said the difference is to help provide “even more information about the sites that you see so you can feel confident about the websites you visit.” Here is more from Google on these changes:

Why we care. With any change to Google Search and the design of the search results, searchers may click differently. So monitor your click-through rate in Google Search Console and see if you need to make changes to your site name and/or favicon to make any improvements to your click-through rate from Google Search.

This change went live on mobile months ago, but there is a possibility that it can impact desktop search differently.



Source link

Previous Post

Free TikTok Followers – 9 Top Sites in 2023 (Instant & Safe)

Next Post

Why a Google search revolution never happened

Next Post

Why a Google search revolution never happened

28 Case Study Examples Every Marketer Should See

Trending

New Tide Ad Featuring Kumail Nanjiani Scores With Humor And Product Focus

by admin
March 31, 2023

How To Create An Infographic In PowerPoint [+Free Templates]

How To Create An Infographic In PowerPoint [+Free Templates]
by admin
March 31, 2023

Men earn 26% more than women

by admin
March 31, 2023

Twitter could grant free verification to its top 500 advertisers and 10k most-followed organizations

by admin
March 31, 2023
CMO-62

© CMO News Hubb All rights reserved.
Use of these names, logos, and brands does not imply endorsement unless specified. By using this site, you agree to the Privacy Policy and Terms & Conditions.

Navigate Site

  • Home
  • CMO News
  • Growth Marketing
  • Industry News
  • Market Research
  • Contact us

Newsletter Sign Up.

No Result
View All Result
  • Home
  • CMO News
  • Growth Marketing
  • Industry News
  • Market Research
  • Contact us

© 2022 CMO News Hubb All rights reserved.