cmonewshubb
Advertisement
  • Home
  • CMO News
  • Growth Marketing
  • Industry News
  • Market Research
  • Contact us
No Result
View All Result
  • Home
  • CMO News
  • Growth Marketing
  • Industry News
  • Market Research
  • Contact us
No Result
View All Result
cmonewshubb
No Result
View All Result
Home Industry News

Meta aims to increase transparency in ad targeting for Facebook and Instagram users

admin by admin
February 15, 2023
in Industry News


Facebook has just launched an updated version of its “Why am I seeing this ad?” tool which now includes information on how they use machine learning to deliver ads. The tool will provide information on how your activity on and off our platforms informs the machine learning models. It will also include new examples and illustrations to explain how these models connect various topics to show relevant ads.

Additionally, there are now more ways to access ads controls from different pages in the tool.

What’s new. From the Meta support site:

Beginning today, the “Why am I seeing this ad?” tool on Facebook will include:

  • Information summarized into topics about how your activity both on and off our technologies — such as liking a post on a friend’s Facebook page or interacting with your favorite sports website — may inform the machine learning models we use to shape and deliver the ads you see.
  • New examples and illustrations explaining how our machine learning models connect various topics to show you relevant ads.
  • More ways to find our ads controls. You will now be able to access Ads Preferences from additional pages in the “Why am I seeing this ad?” tool.”

Why Meta is making changes. Meta says they collaborated with privacy experts and stakeholders to gather feedback on increasing transparency in their ads system. One of the main suggestions was to be more transparent about how their machine learning models contribute to the ads people see.

Meta says they’re committed to using machine learning responsibly and being transparent about its use is vital to ensure people are aware of the technology involved and the data used.

“By enhancing transparency, we aim to increase accountability and help people feel more secure. The updates to “Why am I seeing this ad?” aim to provide clear information about machine learning models used to deliver ads. These are the latest developments in our continuous efforts to improve our ads transparency and provide better understanding of our data and technology use.”

02 Why You Saw 1 689x600
03 Activity 1 689x600

Find the “Why am I seeing this ad?” feature. To access the “Why am I seeing this ad?” tool on Facebook, click on the three-dot menu in the upper-right corner of any ad in your feed. You can still hide ads from specific advertisers and access your ads preferences within the tool. The updated version is currently available on Facebook globally and will be expanded to Instagram in the future.

Dig deeper. You can read the full announcement from Meta here.

Why we care. This tool enhances transparency and provides users with clear information about the ads they see. By being transparent about the use of machine learning and the data used to deliver ads, users may feel more comfortable with the ads they see and may be more likely to engage with them.

Though this could be seen as a bad thing for advertisers, it forced brands to rethink their targeting. By doing so, it can potentially lead to higher engagement rates and better return on investment. Additionally, by understanding how the tool works, advertisers can improve their ad targeting and content to reach their desired audience more effectively.



Source link

Previous Post

Instagram is ending its live shopping feature in March

Next Post

20 Valentine’s Day Marketing Campaigns We Love

Next Post

20 Valentine's Day Marketing Campaigns We Love

The AI Arms Race Is About The Tech Stack

Trending

Electronic Arts COO Laura Miele: The C-Suite Interview

by admin
March 30, 2023

What Is AI Analytics?

by admin
March 30, 2023

5 must-know Reddit Ads tactics for B2B marketers

by admin
March 30, 2023

How much search marketers make

by admin
March 30, 2023
CMO-62

© CMO News Hubb All rights reserved.
Use of these names, logos, and brands does not imply endorsement unless specified. By using this site, you agree to the Privacy Policy and Terms & Conditions.

Navigate Site

  • Home
  • CMO News
  • Growth Marketing
  • Industry News
  • Market Research
  • Contact us

Newsletter Sign Up.

No Result
View All Result
  • Home
  • CMO News
  • Growth Marketing
  • Industry News
  • Market Research
  • Contact us

© 2022 CMO News Hubb All rights reserved.