On the evolution of creativity and creative.
Ad Industry Icons David Droga and Nick Law Share Their Perspectives
For the video interview that follows, we sat with David Droga and Nick Law, two of the ad industry’s most accomplished and important creative minds, to get their thoughts on this evolution and its implications for marketers and marketing both. This is episode one in an on-going Forbes series on same.
For this series, we define “creativity” as the expression of an idea regardless of medium (painting, poem, play…and things less alliterative) and “creative” as the marketing specific expression of ideas designed to solve for specific brand and/or business problems.
Our conversation touched on the cause-and-effect relationship between creativity and culture, this being a “golden age” of marketing creative, and, among other things, the evolving nature of the creative process. (It’s worth noting this was recorded in the fall, before generative AI and ChatGPT were hot topics.)
With this and as another creative, famed and former Apple lead product-designer Jony Ive is quoted as saying “the best ideas start as conversations.” So, here’s our conversation with David and Nick. May it help lead you to the next great idea.
