How Branded Short Links can Help You Build a Great Online Brand


Unless you’ve been living under a rock for the past decade, you probably already know that social media plays a vital role in building your brand. 

When used strategically, social media can help you build meaningful connections with your audience, allows you to engage with your customers, and provides valuable information about what consumers are looking for in your brand. 

Social media can also help to drive more traffic to your company website and increase exposure for your brand. Furthermore, having a strong social media presence for your brand can help to generate business partnerships, increase sales, and reduce ad spend. But cutting through the noise and reaching your ideal customers through social media can be tricky. 

Social media algorithms are constantly changing, ad spend is getting more and more expensive, and competing with all the other noise on the internet is challenging. So what’s a savvy business owner to do? The answer might surprise you. 

There is a marketing tactic that has been around for a long time, and yet it is still highly under-utilized. What’s this tactic you ask? It’s branded links on your social media channels. 

But what are branded links or shortened links? 

Branded links (or shortened links) are links you use in your social media that contain your branded domain name. The branded short link in the copy of your social media posts provides a bridge between your social media profile and your website or landing page. These links typically increase your click-through-rate by up to 39%. 

When used correctly, shortened links or brand links can be a powerful way to build your brand. That’s why in this article, we’ll be discussing the benefits of branded urls, how you can use the shortened links you share, and how to create branded links.  

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