The Top 10 Ways Internet Marketers Get into Trouble With The FTC

This is an interview with FTC Defense Attorney Nick Oberheiden of Oberheiden P.C. Nick handles FTC compliance and defense matters nationwide.

Despite what many people seem to think, the internet is not the wild west when it comes to oversight and enforcement. Several government agencies share responsibility for ensuring that internet marketers comply with the law, with the most-prominent being the U.S. Federal Trade Commission (FTC).

Internet marketers can (and do) run into problems with the FTC in a variety of different ways. While most FTC enforcement actions are civil (as opposed to criminal) in nature, internet marketers have faced criminal charges in some cases.

Even in civil cases, penalties can include hundreds of thousands, if not millions, of dollars in fines and damages. With this in mind, internet marketers need to take compliance seriously, and they need to take affirmative steps to ensure that they will be able to defend themselves effectively in the event of an FTC investigation.

So, what does this mean, exactly? Here are 10 ways internet marketers can get into trouble with the FTC—as well as some tips they can follow to mitigate their risk of liability:

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